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Search Engine Optimization-

Did you know that 75% of people will never scroll past the first page of Google, and most of these people won’t even scroll to the bottom of the first page. This is why you should consider investing in Search Engine Optimization for your business. 61% of businesses that utilized SEO in 2021 found that SEO and organic traffic generated the most leads out of any other form of marketing.

SEO is no longer an option, if you would like to compete in online markets, it’s a necessity. It is time for your business to out Rank your competitors and make it onto the first page of Google! SEO is the new word of mouth.

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Frequently Asked Questions-

Why is digital marketing important?

Digital marketing, just like traditional marketing is vital to the success of your business. I have always said that it doesn’t matter how amazing your business is, if no one knows you exists, no one will support your amazing business. Digital marketing is all about showing up at the right time and in the right place so that you are right there when your target market needs you.

How to set up my Google My Business profile?

Start by following this link (https://www.google.com/intl/en_za/business/business-profile/ ), then select the “Manage Now” button. At the bottom of the options there will be a “Add your business to Google” option, select this option and fill out the necessary fields. It’s as easy as that. I must add an important side note here, if you are struggling to verify your Google my Business account, it’s a common problem, feel free to pop me an email and I can take a look at it for you.

How can I get people to leave me reviews online?

The problem with the internet is that it is very easy for businesses to appear amazing online but are actually terrible in real life. That is why people rely so heavily on online reviews, we want social confirmation that this business is indeed as good as they say they are. This is why it is important for you as a business to get reviews online, so that people will trust you. Once you have setup a Google my business profile, there is an option to “Share your Business Profile”, I recommend Whatsapping your Google My Business Profile to happy customers and asking them to leave a review.

What is search engine optimization?

Search engines are just like any other business; all they care about is keeping their customers happy. When you Google “Restaurants near me” and google gives you all of those wonderful suggestions, then you’re a happy customer and you’ll happily look for more information on Google again. Search engine optimization is about telling google why your business is a good business for google to suggest to its clients.

What are keywords and why are they important?

As its name suggests a keyword is a word that represents the fundamentals of your business. Let’s pretend that you own a hair salon, your keywords may be; Hairdresser, Haircut, Hair Dye… Keywords are important because they let Google know what your business is about so that Google can recommend your business to people looking for a “Hairdresser near me” or “Cheap haircuts in George”.

What is local SEO?

Most of the time when people refer to local SEO they are referring to Google My Business, but there are many pieces to the puzzle with local SEO. In order to get your Google My Business profile to perform well you need your business name to appear in all sorts of places on the internet, Google wants to see how popular you are with sources that are not just your own, so you need to look into being mentioned in blogs about your industry. Local SEO ranking is a very complex system and I recommend getting in touch, so that we can come up with a good strategy to get your business to Rank on Google.